Many bloggers and web entrepreneurs will have at one stage or another dabbled in the world of Google Adsense. The appeal to begin with for most is that you can set the ads up with little effort, and easily analyse your impressions and click through rates through the Adsense interface.
Reading forums and blogs about using the tool often gives you quite unrealistic expectations about what you can actually achieve. People fantasising that they can make hundreds of dollars a day with a few months are truly dreaming. Equally, those who build a website within a day and expect it to perform well are going to find they get nowhere fast.
To begin with, you need to understand a simple fact. People earning exorbitant amounts of income through these tools are in the tiniest percentile and have either struck pretty dumb luck with their site or are powerhouse online marketing gurus.
In fact, often when you stumble on an Adsense blog, the author is making up bulldust in a tactical marketing attempt to make the article go viral.
A lot of advice gets bandied around about ways you can build and optimise your websites to become an authority in a particular niche. This is true to an extent, but what this strategy tends to forget is that the content quality must be very, very good. What you are serving up to your visitors must be useful, relevant, well presented information.
Some will argue here that all you need to do is make sure the Googlebot can read the content, and that the user experience is secondary. Wrong. Google is getting smarter. It will factor in how long your users stay on your site and use that to assist its algorithm for indexing websites. If users cannot use you site because it is has a poor user interface or really crappy content, they will leave. And you betcha, Google will make a note of this!
If all of a sudden google builds up a month or two worth of data on your website profile, and can see that users stay for 3 seconds then leave, your ranking is going to suffer, bigtime.
Therefore, the best plan of attack is to write useful content, and this is done by writing about things you are actually interested in, and not ‘premium car insurance policies‘ or ‘cialis for cheap‘.
You need to work out what you will enjoy writing about, and what is going to be useful to your audience.
Digital Nomads often write a blog about their experience as a location independent worker. This is great as it can act as a journal or a reflection tool for yourself. It also is a great way to share your experience with family and friends. We actually list this as one of the 10 goals for the digital nomad.
Rather than create a bunch of mini or little websites and earn a dollar per month, you are much, MUCH better off creating a bigger site with lots of articles, and aim to earn $10 a day to begin with in the first few months. After that, you can get a better idea on whether the site is viable in the long term of whether there is little to no interest in it.
Either way, if you have a least one decent Adsense website returning more than $10 per day, in popular digital nomad locations such as Chiang Mai or Saigon, you will find that will cover your total food bill for the day! Better yet, the monthly total of $300 can cover your accommodation for the month!
Whichever way you want to frame it, Adsense revenue for the budding amateur digital nomad is very handy pocket money in a country with a low exchange rate.
Our advice is to set up at least ONE good Adsense driven website before you go travelling. It’s good to know that even on your days off you are earning some cash passivelywhile you indulge in the wonders of a foreign culture and its offerings.
Prepared by Work Play Nomad